“The public doesn’t demand total agreement with the message ― they demand total sincerity from the messenger!”
We explore key issues to understand the underlying values that impact and connect communities and voters to a campaign and help develop communications that resonate with people in a real and relevant way. Our job is to assess the climate around a given issue or candidate and find ways to cultivate a majority coalition in our client’s favor.
market opinion research and strategy
Here, the bulk of our work is comprised of both quantitative and qualitative research that allows us to assess diverse markets with an eye toward building broad alliances for political or corporate campaigns. While we specialize in African American and youth markets and constituencies, our research techniques transcend race and demographics. We believe that our research provides our clients with the essential tools necessary to make profitable and sound targeting decisions.
public corporate policy research
Investigative study is conducted to develop and frame policy for public or private entities. It’s a thorough assessment of the organization or company’s issue agenda and a test of how potential policy approaches fare in experimental research models. Message frameworks are then constructed to best position a product or initiative with the public and to encourage movement toward those positions.