A Black Man in the White House: Barack Obama and the Triggering of America's Racial-Aversion Crisis

“The public doesn’t demand total agreement with the message ― they demand total sincerity from the messenger!”

political research

We explore key issues to understand the underlying values that impact and connect communities and voters to a campaign and help develop communications that resonate with people in a real and relevant way. Our job is to assess the climate around a given issue or candidate and find ways to cultivate a majority coalition in our client’s favor.

market opinion research and strategy

Here, the bulk of our work is comprised of both quantitative and qualitative research that allows us to assess diverse markets with an eye toward building broad alliances for political or corporate campaigns. While we specialize in African American and youth markets and constituencies, our research techniques transcend race and demographics. We believe that our research provides our clients with the essential tools necessary to make profitable and sound targeting decisions.


public corporate policy research

Investigative study is conducted to develop and frame policy for public or private entities. It’s a thorough assessment of the organization or company’s issue agenda and a test of how potential policy approaches fare in experimental research models. Message frameworks are then constructed to best position a product or initiative with the public and to encourage movement toward those positions.



Founded by Cornell Belcher in 2001, one of the premier strategists in democratic politics, Brilliant Corners is a nationally and internationally respected democratic polling firm.


brilliant corners conducted ground breaking work on behalf of the Democratic National Committee, which culminated in its widely successful 50 state strategy.  As lead pollster for the DNC, brilliant corners was instrumental in expanding the electorate and provided the foundation for the historic gains of the 2008 presidential election. In addition to its critical role as a member of the Obama for America polling team, brilliant corners continues to assist high profile corporate clients with their branding and reposition needs.